Make sure each page within your site targets and is optimized for only one or two, 2-3 word keyword phrases each. Niche is what works for organic listings! The more you are about; the less you are about any one thing. Search results are based on numerous factors; one being relevancy for the terms the searcher is using. If you are targeting 10, 20, 30 terms per page, that page is not strongly about any given topic vs. another site that has a page or pages concentrating on just one or two phrases each. Keep in mind that less is more when it comes to targeting keyword phrases on a page by page basis.

To "top" the sites already out there, you have to do just that! Top them! What makes your site better and more valuable to your site visitors? If you don't have anything unique and of quality or value to offer, you'll never push those who already hold these positions out of your way.

Plan on adding new information to your site on an aggressive basis. Daily, weekly, minimally monthly! Resources, white papers, "how tos" not only add value but will naturally work wonders as keyword targeted pages. Offer the type of information those seeking your product or service will find useful and search for and that other sites will want to link to. Don't even think of cheating and using content generating software...You'll get nowhere with that approach. You need to have well written content of value; not keyword stuffed ramblings.

Plan on having lots of patience. Rome wasn't built in a day and attaining great organic listings no longer happens in a day, a month, or even a year. Any business that hopes to succeed needs to take a consistent and informed long-term approach. This applies to organic listings ten-fold.

Look at your Web marketing plan as a long term effort. New sites are in Google's sandbox for 6 months or more, and it will take time and effort to be viewed as more relevant than the sites that are already online in the free positions you seek.

Part of putting your plan together is to do a search with your top keyword phrases on the various search engines so that you are aware of the competition and the volume of sites already successfully ranking for the terms you are targeting. This gives you a real-world understanding of the level of competition you will be up against.

Understand that how your Web site ranks has nothing to do with how good you are at what you do. It has to do with how good your site is and how good others including the search engines think your site is. That requires a long term realistic marketing plan to grow your site to be the best most comprehensive resource on your product or service for your site visitors. It doesn't happen overnight or just because you say you want it to.

Forget about trying to rank for one-word keywords - much too difficult and in some cases downright impossible. Concentrate and target 2-3 word phrases instead of one-word keywords and you'll get more targeted visitors as well. There are several tools to assist you in investigating what keyword phrases your target market is actually using. Use these tools to your advantage!

If you are trying for a top ten or top twenty position for a term such as "web design," then you are really in for a difficult struggle. However, suppose the Acme Web Design Company is located in Columbus, Ohio. Then instead of attempting the almost impossible task of getting the top rankings for the term "web design," it would be far better to get a high ranking in the geographical niche using a title tag such "Web Design, Columbus, Ohio: Low Cost Web Design in Columbus, Ohio by The Acme Web Design Company".

Some guidelines say that the title tag should be no longer than 70 characters. It is true that only the first 70 characters will show in the top bar of the browser, but search engine robots will read the rest of the tag and the search engines will not penalize you for going over the 70 character mark. Take a look at highly ranked sites in heavily competitive categories and you will see examples of long title tags. Write the tag according to your need to get your important words and phrases included in a sentence that best describes what your product or service is about.

Even with a long title tag, it is not possible to highlight all the possible terms which someone might use to find your website. This is not a problem if you make use of the other pages of your website. Instead of simply having a title tag that says "services" our web design firm could highlight "low cost, web design services..." on that page. The "contact" page could be used to emphasize the geographical location once again, and so on. Many websites make the mistake of repeating the same title tag on each of the inner pages of the site. Avoid this and use each of your page's titles to target important keywords and keyword phrases.

Google Sitemaps is perhaps the most important new feature for SEOs offered by Google in a long time. Said to be an experiment in spidering, Google Sitemaps invites webmasters to feed site data directly to Google through an XML sitemap page. Webmasters and SEOs can now tell Google exactly which sections of their sites to crawl, and providing they are keeping their XML sitemap current, when and where to look for changes to their sites. This experimental initiative will especially help webmasters working with database driven sites or large Ecommerce sites where documents are subject to frequent change and are often found behind long-string URLs. Google has been kind enough to provide detailed information on establishing an XML feed and setting priorities for Googlebot.

As it grows, Google appears to be running into the same problem other webmasters with numerous sites or services encounter, the rapid dilution of a domain's unique topic focus. In order to keep themselves accessible, understandable and relevant, Google's teams of engineers, programmers and public relations specialists are involved in what appears to be a massive overhaul of the interface, public documents and the basic sorting algorithm that produces organic results. As in previous years, how this all plays out in the end is entirely up to the searching public. From the SEO/SEM perspective, it is a good thing Google is in the midst of this update. Web workers have been demanding a greater degree of transparency from Google for some time now and perhaps these updates are the beginning of a new commitment to communication from the Googleplex.
When it comes to search engine optimization, the single most important sentence that you will write for your website is the title tag of your main page. If you write it properly then you will have taken a big step towards getting your site well placed in search engine queries for your important keywords.

One of the ways Google has acted differently than others is in the appearance of not taking itself too seriously. Its corporate ethics policy was limited to the three word phrase, "Don't be evil". Its front page interface retains the double-entendre induced "I feel lucky" button, even though the button is rarely used. The prospectus issued during their August 2004 IPO was specifically written to appear idealistically anti-corporate. Since its introduction, Google has practiced projecting a simple, youthful image that required very little in the way of explanation, so long as their search engine lived up to users' expectations.

Google strives to live up to user expectations and, for the most part, has met and exceeded them time and time again. There is one long-held expectation that Google may not be able to live up to any longer though. Many of us assume Google's relatively informal public attitude will continue to carry over into the later part of the decade. It won't. By comparison, Google will almost certainly continue to be perceived as the search engine driven by youthful energy. Whenever competitors such as MSN or Yahoo try to appear as down-to-Earth as Google does, their efforts seem obvious and forced. Does anyone remember that poor-fellow in the butterfly suit wandering aimlessly around New York last year? Google's communication style is maturing and the best place to view these changes is on the About Google section of their site.

There are dozens of factors behind changes at Google but the greatest is the enormous valuation of the company itself. With share prices nearing the $300 mark and current market capitalization topping $80 billion, Google is considered the most valuable media company in the world, surpassing the $78 billion value of Time-Warner and rising far above Yahoo's estimated value of $56 billion. Most of Google's riches are newly found, having been generated after their August 2004 IPO. In their race to outlast, outperform and outsmart their competitors, Google has changed its PR strategy and its appearance to suit the legions of suits swirling in and out of their Mountain View offices.

While money may move mountains, it takes a community to change an institution. The search environment has changed substantially over the past three years and in that time, every major player in the search sector has changed as well. Today, Google has become a lot more complicated, so much so that it has stopped trying to look simple. This change in corporate attitude is best reflected in two places, the homepage and the About Google section.

Blogs Are Easy To Set Up, Even For The Rank Amateur

There are in fact several blog programs available that you can either load into your own domain or that you can use from a third-party, remotely-hosted server.

I was able to integrate their software into our own site and to customize the display of the blogger to fit our domain's format, and I was able to pull that task off in just about 30 minutes --- with most of that time dedicated to the custom display of our blog.

Add to the simplicity of setting up the blog, the fact that since blogger.com is owned by Google.com, they will always be very keen to spider our blog on a regular basis.

From launch of our website, to the spidering of our site by Google took just about ten days. Within three days of the launch of our site, Google had spidered the main page of our site. Within ten days, Google had already spidered the whole of our website.

Blogs are the great equalizer

Blogs are the great equalizer because they simplify the task of adding content to a website on a daily or weekly basis. They make it simple for the average joe to add content to their site on a daily basis with just a few clicks of the mouse.
What is more, the spider search engine companies recognize this and make it a point to spider the blog networks on a regular basis, sometimes a daily basis.

It may take a spider search engine up to three months to spider your site if you go directly to their submission page to add your domain to their database. On the other hand, with a blog, you can put a story about your domain on a blog with a link to your domain, and your website can generally get crawled within a week or so of putting your link on the blog.

Daily additions to your blog should be your goal. If you do not have time to do daily additions, you should at worst do a weekly addition to your blog.

Just like in the real world of websites, if you don't update your blog on a regular basis, the spiders will save their time and resources by not spidering your blog on a daily basis. If however you do update on a daily or near daily basis, then the spiders will visit your blog with the same fervor you bring to your blog.

An interesting tool to webmasters

For those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of those people while they are on a site.

Keep in mind that their results are skewed to the activities of those who use the Alexa toolbar. If your website is Business-to- Business oriented, then the results may be useful to your needs. If your site is Business-to-Customer oriented, then the Alexa results are far from accurate in documenting the importance of your website.

The reason why the Alexa results are skewed to the Business-to- Business market is because most people using the Alexa toolbar are involved in Business-to-Business activities, either as an user or provider of B2B services.

User-agent: *
Disallow: /duplicate/

The * after user-agent says that this action applies to all
crawlers and /duplicate/ after disallow tells all crawlers to
ignore this directory and not search it. For each user-agent and
disallow line there must be a blank space between them in order
for it to function correctly. So this is how you would create
the above two commands into a robots.txt file:

# this identifies the wayback machine
User-agent: ia_archiver
Disallow: /

User-agent: *
Disallow: /duplicate/

One thing to note that is very important: Anyone can access the
robots.txt file of a site. So if you have information that you
don't want anyone to see don't include it into the robots.txt
file. If the directory that you don't want anyone to see is not
linked to from your web site the crawlers won't index it anyway.

You put this into the tag of your web page. This line
tells the robot crawlers not to index (search) the page and not
to follow any of the hyperlinks on the page.

Some search engines, however, still take Meta tags into some consideration when delivering results. In recent years, search engines have become smarter, penalizing websites that are cheating (by repeating the same keyword several times to get a boost in the search ranking). Instead of going up rankings, these websites will go down in rankings or, on some search engines, will be kicked off of the search engine completely.

In the robots.txt you can tell the harmful 'web crawlers' to leave your web site alone, and give helpful hints to the ones you want to crawl your site. Here is an example on how to disallow a web crawler to search your site:

# this identifies the wayback machine User-agent:
ia_archiver
Disallow: /

ia_archiver is the crawler name for the wayback machine that you may have heard of, and the / after disallow tells ai_archiver not to index any of your site. The # allows you to write comments to yourself so you can keep track of what you typed.
Type the above three lines into notepad from your computer and save it to the root directory of your web site as robots.txt. Web crawlers look for this document first at a web site before doing anything else. This helps the crawler to do its job, and helps the web site owner tell the spider what to do. Say for instance you have some data that you don't want the crawlers to see. (Like duplicate content for other browser referrer pages)

Robots.txt

Robots.txt - The robots exclusion standard or robots.txt protocol is a convention to prevent well-behaved web spiders and other web robots from accessing all or part of a website. The information specifying the parts that should not be accessed is specified in a file called robots.txt in the top-level directory of the website.

The robots.txt protocol is purely advisory, and relies on the cooperation of the web robot, so that marking an area of your site out of bounds with robots.txt does not guarantee privacy. Many web site administrators have been caught out trying to use the robots file to make private parts of a website invisible to the rest of the world. However the file is necessarily publicly available and is easily checked by anyone with a web browser.

The robots.txt patterns are matched by simple substring comparisons, so care should be taken to make sure that patterns matching directories have the final '/' character appended: otherwise all files with names starting with that substring will match, rather than just those in the directory intended.

Over the past two years, Google, Yahoo, Ask Jeeves, and other search firms have rolled out variations on products and features thought to be incorporated in Longhorn. They have also developed other products, innovating on other ideas and concepts in the realm of information retrieval and distribution. The rapidity of change in the information environment, along with the ironic tendency of other firms to innovate on Microsoft's stated intentions are the likely reasons Longhorn keeps getting pushed back quarter after quarter. Even so, Longhorn is still said to be coming and Google, Yahoo and the rest have only so many months to make hay while the sun is definitely going to shine.

Both Google and Yahoo are responding to a larger long-term threat posed by MSN's long-pending release of their all-encompassing Longhorn operating system. First scheduled for release in mid 2004, Microsoft now sees December 2006 as a likely release date. Longhorn was meant to be the end-all-be-all when it came to merging search tools into the operating system. Back in 2003 when Microsoft started hyping it, Longhorn was going to incorporate a desktop search feature, blog creation features, a personalization tool called Stuff I've Seen, a expandable toolbar, and dozens of other features that would give the new operating system extra clout in the competitive world of search. Everybody knows that MSN has the dice loaded with their control of the vast majority of operating systems used on the Internet. While Microsoft's absolute dominance might be cracking with open source products taking huge shares of what was once theirs, the software giant has been working triple time to enter and dominate the search market.

Organic SEO is undeniably gaining favor over the lower ROI paid advertising.

Organic SEO is undeniably gaining favor over the lower ROI paid advertising. This is evidenced by virtue of the fact that paid advertising is becoming less profitable.
Although paid advertising will continue to hold a large portion of the market share, as paid advertising returns diminish and keyword costs soar, my early 2005 forecast is for the materialization of a progressive organic SEO market trend to facilitate the need for advertising space.

Some people like to personalize everything, mixing and matching from an enormous variety of options to suit their unique tastes. Others are not so fond of the concept of information personalization, fearing the trend will remove their ability to access the same options everyone else gets while trampling whatever sense of personal privacy they once held. Regardless of how consumers personally feel about the concepts of data mining and information personalization, it is now more of a modus operandi than it is a trend in marketing. The major search engines are adopting this method of operation with both Google and Yahoo announcing personalized search features in the past two weeks and MSN presenting information on one they are working on.

SEO accounted for 12% of the market share or $492,057,200

According to SEMPO's key analysis, the U.S. & Canadian SEM Industry Size Estimate by tactic in 2004, organic SEO accounted for 12% of the market share or $492,057,200 while Paid Placement accounted for $3,341,878,176 or 81.8%.

Interestingly, 9 out of 10 respondents are actively engaged in organic SEM marketing programs accounting for 89% of the respondent advertisers. This trend can be contributed to the average cost of popular keywords continuing to escalate.

If the escalation continues to rise it could make paid search engine advertising exponentially cost prohibitive for all but the largest advertisers... the 900lb gorillas!

Simply put, ROI is outpacing inflation: SEMPO's key analysis indicates advertisers could afford to pay on average 33% more for their keywords and remain profitable, while they say prices have gone up 26% on average in the last 12 months. That leaves a 7% advertising margin to maintain current profits for 2005!

SEMPO's data also noted that advertisers will get smarter about managing their paid placement programs before they cut back on spending.

Google receives approximately 39.4% of all search engine traffic. Yahoo receives approximately 30.4%. They're simply the largest search engines being utilized online today. Bringing up the rear is MSN at 29.6%, and AOL 15.5% then Ask Jeeves with 8.5%. Source: Nielsen//NetRatings January 2004

Overture and its partners were reporting over 167 million searches per day. Inktomi reported 80 million followed by LookSmart with 45 million per day. FindWhat reported 33 million while Ask Jeeves reported 20 million, Alta Vista reported 18 million and finally Fast reported 12 Million searches per day. Source: Searchenginewatch.com 2004. With all said, you can easily see how your search engine rankings are directly proportional to the traffic your web site receives, and your site traffic is directly related to your potential to profit online.

Website marketers cited Search engine positioning was the top method to drive traffic to their sites (66%), followed by email marketing (54%). Source: Direct Marketing Association. Accordingly, the most cost effective way to market your web site online is to obtain several top 10-search engine rankings in the major search engines for your keywords.

According to a recent Jupiter Research Survey, searching on the search engines is one of the main uses of the Internet among 79% of users. Source: September 2002 Jupiter Research Survey. So that being the case, whatever your promoting you'll want to make sure it can be found on the first page of the search engines results page.

The reason is numerically simple. An Iprospect Survey in 2002 reported that 78% of web users abandon their search if the first 3 pages don't provide an answer to their question, and 28% don't scroll past the 2nd page of results. Source: Media Post article reporting results of Spring 2002 IProspect survey.

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How does trafficpods work?

Although this system at first seems a little complex, it is actually very simple. The basic concept is that every new member will begin surfing at the first pod in the trafficpods ladder. Each traffic pod in this ladder is made up of 10 websites selected at random from the currently active campaigns in the network. After surfing 10 websites, you will go on to the next pod. After surfing 10 of these traffic pods, you will be given the opportunity to surf a bonus pod. The bonus pod gives you the chance to get a lot of extra rewards but does carry some risk. You will get the opportunity to surf a bonus pod after every 10 traffic pods. There is lots of information on how the bonus pods work in the getting started guide on the website when you sign up.

After surfing the bonus pod, you will then carry on to the next block of 10 traffic pods. Then on to the next bonus pod and so on and so on.

After surfing 100 traffic pods you will be given the opportunity to surf in the Super pod where the rewards are really BIG. You will even be given the chance to win the progressive cash jackpot if you make it through all the sites in the Super pod. After completing the Super pod, you will continue to surf through the regular pods as normal. There is a Super pod after every 100 regular pods of surfing.

Perhaps the most exciting thing part of trafficpods is that members can actually own their own pod and receive additional rewards from it! When a member upgrades their account to the PRO level, they are assigned a pod of their own. This pod is then placed in the trafficpods ladder. As other members surf through the pods in the ladder, you will receive rewards based on the number of websites that were surfed in your own pod. Your rewards are based on the position that you have in the ladder and the higher your position the more websites members are likely to surf. This in turn increases your rewards and therefore puts a high emphasis on keeping your pod at the top of the trafficpods ladder. Every week these traffic pods are ranked based on their value and placed into new positions for the next week. To learn more about how the value of these traffic pods is calculated, please refer to the question on traffic pod value. There is lots more information explaining this on the website, so please take the time to look it all over as this will really help you maximize your earnings in this system.

Traffic Pods

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Welcome to Free Website Traffic Weblog !

This blog is designed to help webmasters receive more quality traffic to their websites.